While it seems only natural for Russia to enjoy a renaissance in premium vodka production (vodka is Russia’s national drink), it took an enterprising visionary to recognize Russia’s potential as the 21st century motherland of premium vodka. Roustam Tariko’s first insight was to solve a perplexing paradox: though the recognized birthplace of vodka and the largest vodka market in the world, after the fall of the communism, Russia had no premium domestic vodka brand of its own. Assuring Russia’s pl…
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